We partnered with Van Aken to evolve an already well-loved brand for the future. With a strong foundation in place, the focus was on modernizing the identity, refreshing the color palette, and refining typography to work seamlessly across digital, print, and environmental applications. We honored what people recognized while building a system designed to flex and grow.
The result: a revitalized brand identity that feels current, cohesive, and ready to show up consistently wherever Van Aken does.
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