Turning an Icon into an Investment
This visionary redevelopment transforms Cleveland’s historic Rose Building into a new icon of urban luxury. We partnered with Spark GHC to blend architectural heritage with contemporary elegance—creating a brand that honors the past while setting a bold new standard for downtown living and hospitality.
The result: a refined identity that redefines upscale amenities and positions Project Scarlet as a vibrant hub for residents and travelers alike.












