• Needed stronger brand recognition and consistency across platforms.
  
• Sought to attract both office tenants and gallery members in a competitive local market.
  
• Wanted to reframe the AO Office experience as more than just a workspace—positioning it as a hub of connection, creativity, and culture.

We began by grounding AO Office in a refreshed brand strategy that emphasized connection, culture, and community. Their new positioning reframed AO not just as a place to rent space, but as the professional heartbeat of the Van Aken District.

Our approach was twofold:

• Clarify the story → Build a narrative that positions AO as more than a workspace: a hub where creativity, culture, and professional energy converge.
  
• Operationalize the story → Translate that positioning into tangible tools, campaigns, and touchpoints that both elevate AO’s visibility and empower their internal team to carry it forward consistently.

We built a full-funnel execution plan to bring AO Office’s refreshed brand to life across every channel — from updated strategy and identity to campaign and channel rollout. With new print collateral, digital templates, a district-wide venue campaign, and ongoing support across Google Ads, listings, and web, AO now has the tools, language, and systems to show up consistently and grow their presence in the Van Aken District.

• Reached 100% office occupancy through highly targeted Meta campaigns
  
• Achieved lower cost-per-click on Meta vs. Google while reaching ideal audiences (self-employed, founders, small business owners)
  
• Increased RB2B exports from 50–100/month to an average of 200+/month since May
• More cohesive storytelling across organic and paid campaigns
• Combining organic social posting with targeted social media advertising has helped improve awareness and our engagement on Social Media
• Stronger positioning of Ao Office as both a premium workspace and cultural connector