Summary
Van Aken District, a longtime BrandDog partner, engaged us to develop and execute a comprehensive go-to-market strategy for their portfolio of event venues. As a neighborhood rooted in culture and community, Van Aken had the spaces — but needed the story, systems, and strategy to turn interest into bookings.
This work builds on our ongoing partnership, which includes:
- Brand Strategy
- Messaging Development
- Marketing Campaigns
- Digital Execution
- Content + Creative Support
This latest initiative focused on positioning their event venues as must-book spaces for social and corporate gatherings — not just rooms for rent, but experiences powered by the energy of the District.
Surging Visibility and Engagement Driving Event Inquiries (Aug 21–Sept 26)
20,397
Impressions
1,561
Users driven to the page
7.6%
Click through rate
63
Event Venue Rental Form Fills
The Challenge
- Needed to define and differentiate four distinct venue spaces within the Van Aken portfolio
- Lacked clear messaging and booking pathways for event inquiries
- Wanted to elevate their venues above traditional suburban options like hotels, restaurants, and co-working centers
- Required a full marketing campaign to drive inquiries and build long-term visibility
The Approach
We started by developing a brand and marketing strategy centered on the District’s greatest asset: its unique energy and built-in community.
Our approach was twofold:
- Clarify the message → Develop positioning and messaging that reframed Van Aken’s event spaces as more than venues — as fully integrated experiences within the cultural fabric of the District.
- Operationalize the message → Build a campaign and digital journey that made booking easy, seamless, and conversion-driven.
We built a complete strategy and go-to-market plan to bring the event venue offering to life:
- Positioning Strategy → Clear brand narrative, space-specific messaging, and voice/tone for four unique venues
- Audience Segmentation → Identified and prioritized key segments: professionals, social hosts, nonprofits, and private individuals
- Booking Journey → Designed a frictionless inquiry-to-booking process, including automation-ready flows and event support options
- Landing Page + SEO → New event-focused landing experience optimized for discoverability and conversion
- Creative Campaign → Social content, paid ads, and email marketing focused on awareness and lead generation
- Asset Development → Messaging toolkit, visual guidelines, and downloadable Event Guide to support inquiries and tours
- Early Funnel Tools → Photography support, email segmentation, and media placement recommendations
Results and Insights
Strong Growth and Engagement (Aug 21–Sept 26)
Over the course of five weeks, we saw early momentum turn into meaningful traction:
- Engagement was strong across both paid and organic channels, indicating that our messaging and targeting resonated broadly.
- Internally, we achieved greater clarity and consistency in how we talked about the offering — resulting in smoother coordination across teams and channels.
- In total, the campaign generated 20,397 impressions (including 5,805 from organic Google searches), driving 1,561 users to the page at a 7.6% click-through rate.
- Ultimately, those interactions produced 63 Event Venue Rental Form Fills (about 20 of which came via organic search and social) — showing the link between visibility, engagement, and conversion.
