Dr. Pooja Patel had built a solid chiropractic practice in Shaker Heights, Ohio. Patients loved it. The reviews showed it. But the brand wasn't keeping up with what Core Life had actually become: a modern clinic offering spinal decompression, shockwave therapy, prenatal and pediatric care.
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BrandDog built an identity that finally reflected it. Teal and warm taupe. Clean typography. A mark built around an X that nods to the spine without being literal. And a tagline to anchor it all: "Care that starts at your core."
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