Brand Creation
Your brand isn’t just a logo. It’s a first impression. A gut feeling. A reason to trust.
Whether you’re starting from scratch or evolving an existing brand, we craft every element with one goal in mind.
To make your brand unforgettable.
Our approach blends deep strategy with smart, timeless design. We don’t just give you a pretty logo. We give you a brand system that conveys meaning, tells a story, and moves people to action.
This isn’t branding for branding’s sake. It’s branding with purpose.
We build brands from scratch that do more than just look polished. They connect, communicate, and convert. From foundational strategy to visual identity, we craft cohesive brand systems that reflect your purpose and resonate with your audience.
Brand Strategy + Positioning
Narrative + Messaging Development
Logo + Identity System
Typography + Icon Systems
Color Palette Expansion or Creation
Brand Guidelines (AKA: How to Keep it All Looking Sharp)
Real-World Mockups + Design Assets That Bring Your Brand to Life
Strategic Discovery
We kick off by getting under the hood: your goals, audience, industry, and unique story. This is where positioning, differentiation, and voice begin to take shape.
Positioning + Narrative Development
We translate what makes you different into language that sticks. Whether it’s your tagline, mission statement, or brand story, we build a foundation that resonates.
Visual Identity Creation
Your brand’s look starts here. Logo exploration, typography, icons, color systems.
Asset Development + Mockups
We don’t just hand you files, we show you how it all comes to life. Think real-world applications, branded templates, and visual examples that bridge strategy and execution.
Brand Book Delivery
You’ll get a beautifully packaged, easy-to-use brand guide so your team (and future collaborators) can keep everything cohesive, consistent, and compelling.
Ongoing Support
Need help rolling out your new brand? We’ve got you. From updating your website and marketing materials to integrating your brand across content, we’re here to help ensure a smooth launch.
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"BrandDog turned our vision into reality with their innovative approach and dedication. Their team feels like an extension of ours! Their ability to understand our needs and exceed expectations has been remarkable."
"Working with this team has been such a positive experience. They make everything easy, stay on top of follow-ups, and are always transparent. We’d never worked with an agency before, and while many people say they’re unhappy with theirs, we can proudly say we’re not in that boat. They’ve done a great job and made the whole process simple and seamless."
“The BrandDog team helped us refine our brand and clearly re-position as our mission and team expanded. They quickly understood our vision and brought it to life with strategic clarity, intentional copywriting and polished design. BrandDog now leads all communication efforts across our entire portfolio, and we trust them completely to represent us at the highest level.”
“BrandDog helped bring clarity and consistency across everything we do; branding, marketing, events, social media, web, SEO, and ads. The team is incredibly responsive, strategic, and open to feedback. What I appreciate the most is that they really care and approach our work with the same excitement and passion we have."
“The BrandDog team provided a seamless transition from our previous agency, leading to immediate improvements in performance for our three laundromat locations and commercial sales efforts. We have been extremely impressed with Zack and Nicole - they’ve become a trusted extension of our team. The results have far exceeded our expectations.”
FAQs
We dive deep into your company’s audience, goals, personality, and differentiators to help you create a memorable brand that’s uniquely your own. We build an entire system: strategy, story, visuals, and assets that work together to build recognition and trust, improve engagement with your ideal customers, and boost lead quality.
Timelines can vary based on scope, but most full brand creation projects take about 4-6 months from kickoff to delivery. We’ll map out a clear schedule during onboarding so you know what to expect every step of the way.
Depending on scope, you’ll receive either an easy-to-follow one-pager outlining your updated color palette, typography, and logo usage, or an expanded brand book with everything you need to apply your brand consistently: logo usage, color codes, typography guidelines, icon styles, voice and tone notes, and real-world examples to keep everyone aligned. You’ll also receive ready-to-use collateral, including logo files, business cards, email signatures, flyers, social media templates, and presentation templates.
We believe the best brands are built in collaboration. You’ll have checkpoints throughout the project to review and provide input on concepts, language, and design direction before anything is finalized.
Of course! Whether you need help launching your new identity on your website, across social media, or through marketing campaigns, we’re here to help you transition seamlessly and make sure your audience notices.
Still have questions?
Reach out to us for more information and get the answers you need.