Brand Evolution
Your brand has history. It’s built trust, earned recognition, and carved out space in the market. But over time, even the strongest brands start to show their age. That’s where we come in.
Our Brand Evolution offerings are designed to refine, not replace, what you’ve already built. Whether you need a modern visual refresh or a full messaging realignment, we help you shed outdated elements, grow your presence, and reposition your business for where it’s headed next.
Preserving brand equity while increasing relevance.
We don’t believe in starting from scratch for the sake of it. We believe in intentional brand transformation that honors your legacy while making space for your next chapter.
Whether you're updating your look, your messaging, or both, we’ll help your brand feel relevant, confident, and built for the future.
Our Brand Evolution offerings are designed to refresh your identity without losing its roots. We help modernize visual and messaging elements to reflect growth, maintain recognition, and position your brand for what’s next.
Brand Strategy and Positioning
Revised Existing Logo and New Identity System
Narrative and Messaging
Expanded Color Pallette
Typography and Icon System Selection
Mockups and Design Assets
Brand Book with Design Guidelines
Brand Discovery + Audit
We start by digging into your current brand—what’s working, what’s not, and how your brand is perceived in the market. We also assess your competitive landscape to identify positioning opportunities and visual whitespace.
Strategic Refinement
Once we understand the foundation, we collaborate with your team to clarify your core positioning, messaging, and brand personality. For visual refreshes, we align design updates to both current trends and long-term brand equity.
Visual Identity Update (for Business Brand Identity Refresh)
We refresh your existing logo, develop updated identity systems (color palette, typography, design assets), and build out practical tools like business cards, sales decks, and social kits so that you can start using your new branding right away.
Messaging and Voice Development (for Brand Positioning + Messaging)
We create a messaging framework that reflects your brand’s values and speaks to your audience clearly and confidently. That includes taglines, value propositions, tone guidelines, and key messaging pillars.
Delivery + Implementation Tools
At the end of each project, you’ll receive easy-to-use brand documentation and guidelines so your team knows how to apply your evolved brand consistently and effectively across all channels.
Ongoing Support (Optional)
Need help rolling out your evolved brand across web, social, or sales tools? We’ve got you. We're not just here for the rebrand—we're here to help your team run with it.
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"BrandDog turned our vision into reality with their innovative approach and dedication. Their team feels like an extension of ours! Their ability to understand our needs and exceed expectations has been remarkable."
"Working with this team has been such a positive experience. They make everything easy, stay on top of follow-ups, and are always transparent. We’d never worked with an agency before, and while many people say they’re unhappy with theirs, we can proudly say we’re not in that boat. They’ve done a great job and made the whole process simple and seamless."
“The BrandDog team helped us refine our brand and clearly re-position as our mission and team expanded. They quickly understood our vision and brought it to life with strategic clarity, intentional copywriting and polished design. BrandDog now leads all communication efforts across our entire portfolio, and we trust them completely to represent us at the highest level.”
“BrandDog helped bring clarity and consistency across everything we do; branding, marketing, events, social media, web, SEO, and ads. The team is incredibly responsive, strategic, and open to feedback. What I appreciate the most is that they really care and approach our work with the same excitement and passion we have."
“The BrandDog team provided a seamless transition from our previous agency, leading to immediate improvements in performance for our three laundromat locations and commercial sales efforts. We have been extremely impressed with Zack and Nicole - they’ve become a trusted extension of our team. The results have far exceeded our expectations.”
FAQs
A strong brand should be your company's best ally. If your current brand is creating confusion, undermining credibility, or holding back your growth, it’s time for a refresh.
Most projects take about 3-4 months depending on the scope. If you’re doing both identity + messaging, please allow closer to 4-5 months. We’ll map out clear timelines at kickoff so there are no surprises.
Depending on scope, you’ll receive either an easy-to-follow one-pager outlining your updated color palette, typography, and logo usage, or an expanded brand book with everything you need to apply your brand consistently: logo usage, color codes, typography guidelines, icon styles, voice and tone notes, and real-world examples to keep everyone aligned.
We believe the best brands are built in collaboration. You’ll have checkpoints throughout the project to review and provide input on concepts, language, and design direction before anything is finalized.
Of course! Whether you need new social graphics, updated sales decks, or help translating your refreshed brand into web, packaging, or print, we’ll be here to support you.
Still have questions?
Reach out to us for more information and get the answers you need.