My background is rooted in digital marketing, with a focus on content strategy, brand voice, and social media execution. Over the past five years, I’ve helped brands bring their stories to life across platforms, blending creativity with clarity to create moments that feel intentional, human, and aligned.
Before joining BrandDog, I worked in both agency and in-house roles, leading campaigns across email, web, and social. I’ve developed messaging strategies, managed digital ecosystems, and built client relationships that go beyond transactional. My approach is equal parts strategic and relational. I care deeply about what we’re saying, how we’re saying it, and the people we’re saying it to.
At BrandDog, I lead content strategy and execution. I help ensure every brand we build shows up with consistency and purpose across every touchpoint. Whether it’s a full campaign rollout or an Instagram caption, I focus on making sure the message is clear, on brand, and created with intention.
I’m most in the zone when I’m shaping early-stage ideas into a clear, cohesive narrative. There’s something deeply satisfying about taking a loose client input or scattered notes and turning them into something polished and powerful.
Working at a boutique agency like BrandDog allows for fewer handoffs and more collaboration. We move quickly, think deeply, and stay close to the work. It leads to stronger relationships, smarter creative, and a process that actually feels good for us and for our clients.
Over time, I’ve learned that the best content isn’t the most polished. It’s the most honest. Audiences can tell when something is performative versus purposeful. And when we lead with empathy and clarity, the work resonates.
Outside of work, I stay inspired by making my own content, losing hours to Pinterest boards, and taking long walks with a podcast in my ears. I also have a soft spot for storytelling with drama and heart, probably thanks to growing up on classic rock and a healthy dose of 70s guitar solos.
Lately, I’m excited by the shift toward more human-centered branding, where voice, tone, and intention matter just as much as visuals. The brands that win are the ones that speak clearly, show up consistently, and stay grounded in who they really are.
One principle I always return to: good content should sound like someone, not something.
