As a Creative Director at BrandDog, I help organizations clarify what they stand for and express it in ways that actually resonate with the people they need to reach.
My background spans journalism, advertising, media, speechwriting, and entertainment. I’ve worked inside agencies, written for national outlets, and built brands from early-stage positioning through growth. That range shaped how I think. The strongest ideas are both strategically sound and creatively compelling. When those forces align, the impact is real.
Over the past decade, I’ve helped leadership teams sharpen positioning, refine messaging, and build strategies that drive momentum. Whether the audience is enterprise buyers, investors, or consumers, the goal is the same. Make it clear. Make it human. Make it useful.
What I love most about this work is the moment when a brand finally finds its voice. When the language stops trying to sound like everyone else and starts sounding like itself. That shift changes everything. It changes how the team talks about what they do. It expands what the brand can become.
I bring both rigor and levity to the room. I care deeply about getting it right, and I’ll push until we get there. But I also believe that when people feel comfortable, they think better. Sometimes a little humor opens the conversation that leads to the real breakthrough.
One of my favorite parts of the process is discovery, when the direction is still open and the right insight can reshape everything. I ask a lot of questions. I push for specificity. The brief you start with almost always evolves. That’s the fun part.
Outside of BrandDog, you’ll find me on the tennis court, rotating between instruments, writing screenplays, or listening to a new album.
For me, it all comes back to storytelling, creativity, and a deep curiosity about what moves people.
