An application for Director of Marketing ↴

You Posted for a Director. We're Applying as the Whole Band.

Rock and roll isn't a one-man show. We're a Cleveland team of 13 with more than 100 years of combined consumer marketing experience, ready to help the Rock Hall make the most of its biggest moment in 30 years.

Tonight's SetlistCleveland, OH
01Rock and Roll Hall of Fame Fridays
02Home and Away with KSU
03Rock Hall After Dark
04Say "I Do" at the House That Rock Built
EncoreStay & Rock with Spark GHC
The Moment ↴

The Biggest Stage in Thirty Years.

$135M

A transformed Rock Hall, with new galleries, a concert hall and a lakefront atrium coming online.

2027

The Induction Ceremony comes home to Cleveland.

2028

A national brand campaign timed to the grand opening of the new Main Exhibit Hall.

The role you posted spans campaigns, digital, paid media, partnerships, events, membership, education and a national launch. It's a big, exciting job. It's also a lot to ask of one person.

That's not a job description. That's a band.

Meet the Band ↴

100+ Years of Consumer Marketing from A Baker's Dozen.

You asked for 8–10 years of consumer marketing experience. Our team brings more than 100, across hospitality, destinations, events, retail and food and beverage.

Senior Hands Don't Miss a Beat.

No layers, no handoffs to junior teams. The people you meet are the people who do the work.

Working in Concert.

Strategy, creative, content, web, SEO and AEO, paid media, email and PR, working from the same setlist instead of five separate vendors.

Cleveland, Through and Through.

We already help market Cleveland's destinations, districts and venues. Founder Matt Soble was named a 2025 Smart 50 honoree for leadership in Northeast Ohio.

The Setlist ↴

Five Ideas, Ready to Rock.

Each one starts with something the Rock Hall already does well and turns it into a repeatable program that earns revenue.

Vintage broadcast microphone in a radio studio
Track 01

Rock and Roll Hall of Fame Fridays.

Forty-one induction classes and forty-one Fridays lead the countdown to Cleveland.

Every Friday celebrates one class, starting with the Class of 1986, counting down to the Induction Ceremony's return to Cleveland in 2027. It keeps the Rock Hall on the air every week of a year when the ceremony is somewhere else.

VisitationEcommerceMembership

On Air

A two-hour weekly show with a heritage Cleveland rock station, built for syndication and designed to complement SiriusXM's Rock & Roll Hall of Fame Radio.

All Day Online

The full Friday lineup streaming on rockhall.com, with archive interviews, deep cuts and a weekly newsletter feature.

Sound of the City

Friday on the plaza and at official listening spots downtown, growing toward West 6th and East 4th.

Class of Tomorrow

Every show opens with a young Northeast Ohio artist, from High School Rock Off finalists to Live & Local favorites.

Rock-inspired fashion on a runway under purple spotlights
Track 02

Home and Away with the KSU Fashion School and Museum.

Rock Hall style on the road. The future of rock style at home.

AwayRock Hall pieces not currently on display travel to the Kent State University Museum, building on a loan partnership the two museums already share.
HomeKent State fashion students compete in a Future of Rock design challenge. The winners take over the Rock Hall's new free entry space for a month.
FinaleA student runway show in the new concert hall, and a limited-edition capsule in the Rock Hall store.
PartnershipsEducationRetail
Flashlight beam in a dark music museum gallery at night
Track 03

Rock Hall After Dark.

The rarest ticket in rock: a night inside the Rock Hall.

Legends Overnight, 21+Curator flashlight tours, pieces from the vault, an acoustic set in the new concert hall and sleeping bags in the Hall of Fame gallery.
Halloween EditionA costumed night built around the theatrical side of rock, from shock rock to horror punk.
Members, Donors and BuyoutsAn annual members-only night, overnights offered at fundraising auctions and private buyouts for companies.
EventsMembershipDonors
Couple dancing at a wedding reception in a music venue
Track 04

Say "I Do" at the House That Rock Built.

The playbook that turned Van Aken District's event spaces into bookings, tuned for the Rock Hall.

Couples already love getting married here. We'd make it far easier for the next ones to find you, picture their day and book it.

Private Event Sales
01
Launch the New Spaces as a VenueIntroduce the new concert hall and lakefront atrium to 2027 and 2028 couples, just as we launched Van Aken's venues.
02
A Wedding Page That SellsSpace-by-space capacities, packages, real weddings and a downloadable Wedding & Event Guide.
03
Reach Newly Engaged Music FansPaid social, search and wedding platforms, email nurture for every lead and a planner open house in the new spaces.
04
Packages That Fill Off-Peak DatesElopements, vow renewals, rehearsal dinners and "walk down the aisle to your song."
Boutique hotel lobby at night with music decor
Encore

Stay & Rock with Spark GHC.

Turn hotel guests into Rock Hall visitors.

As agency of record for Green Harvest Capital, we'd open the door to Spark GHC's hotels, including its Northeast Ohio IHG-branded properties. Stay-and-visit packages and in-hotel promotion reach the visitors who are already in town.

VisitationPaid Admission
Greatest Hits ↴

We've Played This Room Before.

Case Study

Van Aken District: Event Venue Launch.

The challenge. Van Aken had four great event spaces, but no clear story or booking path to turn interest into inquiries.

What we did. Positioning for each venue, audience segments, a frictionless booking journey, a new landing page with SEO, a downloadable Event Guide and a campaign across social, paid and email.

Van Aken District campaign posters in the districtVan Aken District campaign billboard
20,397Impressions
1,561Users driven to the page
7.6%Click-through rate
63Venue rental inquiries

Results from a five-week launch campaign, August 21 to September 26.

National Markets

Green Harvest Capital & Spark GHC.

As agency of record for a firm whose hotel venture manages 30+ properties across IHG, Marriott and Hilton brands, with strategy anchored in markets like New York City, Providence and Warwick, we know how people in these markets travel and book.

Cleveland Destinations

We Already Market This City.

From the Huntington Convention Center of Cleveland to Project Scarlet at the historic Rose Building, we help Cleveland's landmark places tell their story.

Weddings, From the Inside

We Know How Couples Choose.

Our own Nicole Blair also runs Nicole B Photography, capturing weddings across Cleveland. She sees firsthand how couples pick a venue and what makes a day unforgettable.

"BrandDog helped bring clarity and consistency across everything we do: branding, marketing, events, social media, web, SEO, and ads. The team is incredibly responsive, strategic, and open to feedback."
Jesse Rathner, General Manager, Van Aken District
Trusted by Ambitious Organizations
Van Aken District
Green Harvest Capital
Huntington Convention Center
Project Scarlet
Benjamin Moore
Shaker Wines
A.L.L. Laundry
Liner Notes ↴

How We'd Work With You.

Every Channel Covered.

Search, social, email, SEO, AEO, GEO and web, run in-house. For CTV, programmatic, OOH and SMS, we plan the strategy and trusted media partners buy.

Measured to Revenue.

Reporting that connects every campaign to admissions, retail, membership and event revenue, so you always know what's working and where to invest.

Plays Well With Others.

We work in your CRM and partner with your Digital Technology team, and we work alongside your current marketing contractor, not over it.

The First 90 Days.

Days 1–30 · Soundcheck

A full marketing and measurement audit, a shared major-moments calendar and time with your team and the Foundation.

Days 31–60 · Rehearsal

A dashboard tying marketing to earned revenue, and a relaunched wedding and private events page.

Days 61–90 · Opening Night

A Rock and Roll Hall of Fame Fridays pilot and our first results report.

The Fit ↴

What You Asked For. What You Get.

You asked forWith BrandDog
8–10 years of consumer marketing experience100+ years combined, from a team the size of a baker's dozen
Integrated owned, paid and earned campaigns that drive revenue63 venue inquiries in five weeks for Van Aken District
SEO, AEO and GEOAI search visibility is one of our core services
CRM-driven segmentation and personalizationWe work in your CRM with your Digital Technology team
National, regional and local visitationWe know how people in national hotel markets travel and book
Private event lead generationThe Van Aken venue playbook, ready to run
Genuine passion for rock & rollFive ideas, ready to rock. Just count us in.
No Long-Term Lock-In ↴

Start Loud. Stay in Tune.

60 Days

A money-back guarantee. If it isn't the right fit, you pay only for the work completed.

6 or 12

Month engagements with clear opt-out points. Stability without being locked in.

Partner With Us ↴

Let's Make Some Noise.

We'd love to play the full setlist for you in person. Send us a note and we'll be in touch within one business day.

mlint@branddog.com330.814.0798