Confidential proposal
Lazorpoint
Enter the password we sent along with your link.
Lost your password? Email fer@branddog.com
Proposal expired
Let's talk
This proposal is past its validity date. Send us a note and we'll have an updated version to you the same day.
Contact BrandDog →Proposal 2026 · New website + Content Collaboration Discount + Brand Design Refresh & Templates
Lazorpoint
Part one
The proposal
What you're approving: a refreshed Lazorpoint brand with a set of working templates, and a new, large Webflow website that moves your Insights library, team, careers, case studies and solutions off HubSpot CMS while keeping HubSpot as your CRM. The work runs 16 weeks from kickoff.
What you are approving. The problem we found, how we would solve it, what it costs and when it ships.
What we understood
The Site Is Behind the Business.
Before writing this, we went through all 145 URLs in your sitemap, plus two live pages missing from it, including 97 blog posts, 49 topic pages, 14 solution pages and 10 job posts.
Your newest writing speaks to private equity firms and their platform companies: AI readiness, M&A IT and multi-entity IT leadership. The site still reads as generic IT support for Cleveland small and mid-sized businesses. Visitors who arrive from those posts land on pages that don't speak to them, and the homepage still cites a figure from 2019.
The structure has grown unevenly. Seven Cleveland landing pages are near duplicates, two solution pages compete for the same ERP and CRM searches, and 49 topic tags split 97 posts into thin archives. Twenty-seven of those posts date from 2013 to 2015. Two job posts sit outside the careers section, and two case study URLs look like versions of one story but are different stories.
The paths to contact you are scattered. One HubSpot form repeats on every page, "Get a Quote" and "Talk to an Expert" are separate paths, the Contact page has no form, and job seekers have no way to apply online. Underneath, a legacy theme still loads jQuery 1.7.1, several pages lack meta descriptions, and an unidentified tracker runs alongside your analytics.
The new layer
Introducing Brand Studio.
Generic AI tools forget your fonts, guess your colors and give a different answer every time. Brand Studio starts from your own design system, brand kit and format playbooks, so the hundredth piece matches the first.
Your team writes a brief or drops in a PDF, PowerPoint or Word file and gets a batch of on-brand pieces back: presentations, LinkedIn carousels, stories, campaign sets and landing pages. Every layout is a template built from the design system, every page can be adjusted by hand, and up to 20 rounds stay in version history so nothing is ever lost.
We load it with the finished Lazorpoint brand, then connect the web module to your Webflow site.
Meet the Studio.
Where your brand turns into work. Tell the Studio what you need, and it lays it out page by page.
Brief it.
Type what you need, or drop a PDF, PowerPoint or Word file. The Studio reads it and turns it into a deck, a carousel, stories or a page.
Get the batch.
One request, a whole set. Every page lands on the layout its content calls for.
Adapt it.
Switch a project between presentation, post, story and ads, or send it to the Landing Page Studio. No retyping.
Refine it.
Double-click any word. Swap the layout and keep your copy. Size sliders, eight backgrounds and twenty versions back.
Ship it.
Editable PowerPoint, PDF, PNG and HTML, with landing pages that go straight to Webflow. Every headline stays a real text box.
Built for the Whole Pack.
One person edits. The rest of the team follows along, comments live and picks the project up when it's their turn.
- ShareProjects start private. Add teammates to view, comment or edit.
- Follow alongOne editor at a time, so nothing gets overwritten. Everyone else sees who is editing.
- CommentComments land live on the page they are about. The fix shows up on every screen.
- LinksA team link for signed-in teammates, or a public link that shows only the work.
- TeamAdmins invite people from your company domains and choose who else is an admin.
What your marketing team walks away with
What Your Team Can Make on Day One.
Four jobs your team does every week, and what Brand Studio hands back for each one.
01 · Win PE work
Private equity pitch decks
“Build a 10-slide deck for a PE operating partner introducing our M&A IT services for platform companies, covering day-one integration, multi-entity IT leadership and AI readiness.”
What comes backAn on-brand pitch deck with structured slides and talking points, ready for your team to tailor and present.
02 · Generate leads
Lead magnets and checklists
“Create a two-page cyber insurance readiness checklist for manufacturers in Northeast Ohio, with a cover page and a call to book a meeting with an expert.”
What comes backA designed, downloadable checklist in Lazorpoint branding that you can gate behind your HubSpot form.
03 · Fill the blog
Insights posts and social graphics
“Turn our latest post on OT security for manufacturers into a LinkedIn carousel and three short posts that drive readers back to the article.”
What comes backA set of branded LinkedIn graphics and post copy that matches the new site and points back to your Insights content.
04 · Hire talent
Job promotion assets
“Make a LinkedIn job graphic and a short post for our open help desk technician role in Cleveland that highlights our culture and the PointMan approach.”
What comes backA branded recruiting graphic and caption that link to the job page on your new careers section.
Where our team takes overBrand Studio covers everyday production. Logos, naming, packaging and video stay with our team, and so do apps, integrations and complex site features that need a project of their own. We scope those with you as they come up.
Under the hood
The Stack Behind Brand Studio.
Every brief runs through the same five steps, on services built for this kind of work. The accounts sit in Lazorpoint's name, the keys never leave the server, and you pay each vendor directly, with no markup.
Brief
- NotionBriefs and calendars your team already keeps
- Your filesPDF, Word and PowerPoint, dropped in
- Design systemTokens, components, voice and rules: the base of everything
Think
- Claude Opus 5.5Writes the copy and plans every layout
- Brand guardrailsFonts, colors and facts checked first
Create
- HiggsfieldPhotos and illustrations, art-directed to the brand
- Layout engineDecks and posts assembled from your components
- Webflow sectionsLanding pages built from your site's own blocks
Share
- Team workspaceAdmin and Member roles, company logins only
- CommentsPage-level notes that update every screen
- Version historyUp to 20 rounds, compare and restore
Ship
- Live on your sitePages transferred to Webflow, ready to publish
- PowerPoint and PDFEditable, with every headline as real text
- PNG and HTMLNative sizes for every channel
Runs on
- SupabaseTeam logins, projects and private files, with API keys stored server-side
- Webflow CloudThe app itself, hosted on the platform your site already runs on
- GitHubA private, versioned codebase that BrandDog maintains and updates
BrandDog opens the accounts with your team on one 30-minute call, then joins as a developer. Running costs come to about US$165 a month, billed by each vendor directly: Claude about US$100, Higgsfield about US$15, Supabase US$25 and Webflow Cloud US$25.
The approach
Rebuild Around Who You Serve Now.
We will sharpen the brand, restructure the content, and rebuild on Webflow without losing the search equity you have earned.
Refresh the brand and give your team templates.
We will update the Lazorpoint identity so it reads as a serious partner to private equity firms and growing companies, then turn it into templates your team can use beyond the website. The new site is designed on top of this system, so everything matches from day one.
Restructure the content before we move it.
We will consolidate the Cleveland pages into one location collection with distinct content, resolve the overlapping ERP and CRM pages, cut 49 topics to about 8 topic hubs, fold News into Insights, and make a keep, update or redirect call on the 2013 to 2015 posts. You make the final decisions; we bring the recommendations.
Build a site your team can run.
We will build roughly 12 templates and about 7 CMS collections in Webflow: Insights, Topics, Team, Jobs, Case Studies, Solutions and Locations. We import the blog, rehost images and HubSpot video, and clean old HubSpot markup out of post bodies so every article renders properly.
Make it easy to reach you and easy to find you.
We will merge quote and expert requests into one clear path, embed HubSpot Meetings inline, reconnect your forms and subscribe form, and add structured data for services, location, FAQs and job posts. About 150 old URLs get mapped redirects, and we review your tracking scripts and add a consent banner.
Scope and investment
What the
Project Includes.
Fixed price, one team, one round of revisions at every phase. Open a line marked + to see exactly what it delivers.
60% on signature, 30% on design approval and 10% on launch.
Website design and build
A new Webflow site that replaces the legacy HubSpot theme, migrates your Insights library and positions Lazorpoint for private equity firms and their portfolio companies.
$20,200
- Design and build of about 12 page templates, including home, solutions, case studies, careers, team and Insights
- Seven CMS collections: Insights, Topics, Team, Jobs, Case Studies, Solutions and Locations
- Migration of your 97 blog posts from HubSpot, with images and HubSpot-hosted video rehosted and old module markup cleaned out
- Topic consolidation from 49 tags to about 8 topic hubs, plus a prune-or-redirect plan for the 2013–2015 posts
- Redirect map for about 150 URLs, including topic pages, listing pages, root-level job posts and the News section
- HubSpot forms, Meetings, blog subscribe and tracking reconnected and tested, with one clear Talk to an Expert and Get a Quote path
- Technical SEO setup: meta descriptions, Open Graph tags, Service, LocalBusiness, FAQ and JobPosting schema, and an llms.txt file
- Consolidation of the Cleveland landing pages and overlapping ERP/CRM solution pages into one structure without losing rankings
Content Collaboration Discount
A reduced rate in exchange for your team writing and supplying the page copy, with our structure and editing guiding the work.
$0
- Page-by-page content outline for every template
- Copy briefs for each solution, location and about page
- Writing guidance for the new private equity and portfolio company section
- Editorial review of your drafts for clarity and consistency
- Content checklist covering team bios, case study metrics and job posts
- Placement of your approved copy into the new site
Brand Design Refresh & Templates
An updated Lazorpoint visual identity and a set of ready-to-use templates so your team stays on brand after launch.
$6,500
- Refresh of logo usage, color palette and typography
- Concise brand guidelines document
- Icon and graphic style for solutions and industry pages
- Photography and headshot direction for leadership and team
- Presentation deck template for pitches and portfolio company meetings
- Case study and one-page sell sheet templates
- Social media and LinkedIn post templates
- Email signature and document letterhead templates
Brand Studio
The AI production system loaded with your brand, so your team makes decks, posts and campaigns that are on brand every time.
$20,000
- Design system and brand kit loaded into the Studio
- Format playbooks for presentations, carousels, stories, campaigns and images
- Editable exports to PowerPoint, PDF, PNG and HTML
- Team workspace with Admin and Member roles, sharing and comments
- Version history with compare and restore
- Training sessions for your marketing team
- 12 months of monthly consulting, included
Total investment
$46,700
Hosting and infrastructure
What the Site
Runs On.
After launch you're off the hook for servers and plugin updates. The site runs on Webflow's own infrastructure, the same one behind the marketing sites in part two.
Global CDN
Assets served from the edge, close to whoever is loading the page.
Included
SSL certificate
Provisioned and renewed automatically. Nothing expires on a weekend and takes the site down.
Included
Automatic backups
Every publish is a restore point. Roll back to any previous version in seconds.
Included
Traffic scaling
A post that takes off needs no call to anyone. Capacity is elastic.
Included
Security and compliance
DDoS protection at the edge, plus SOC 2 Type II and ISO 27001 on the platform.
Included
No plugin surface
Nothing to patch on a Tuesday. The most common way a site gets compromised has no way in here.
Included
Form handling and storage
Submissions stored, exportable, and pushed anywhere you need them.
Included
Publishing without us
Your team changes copy, swaps a photo or launches a new page on their own schedule, no waiting on us.
Included
Hosting, billed annually
$25/month
$300 a year, invoiced once. The price holds at renewal, and everything above is in it.
Support
A Studio That Keeps Getting Better.
Brand Studio comes with a support layer, so your team gets the most out of the program from the first month.
Included: 12 months of monthly consulting
- A monthly working session with the BrandDog team
- Reviews of what your team is making, with brief and prompt coaching
- New use cases mapped as your marketing plans change
- Onboarding for new teammates
- A monthly look at usage and running costs
Optional: Quarterly refinement, $4,500 per quarter
- Refinements and updates to the Studio system
- New and updated integrations
- New skills and format playbooks, and tuning of the existing ones
- Template and layout updates as the brand evolves
- Model upgrades as Anthropic and Higgsfield release them
Monthly consulting is included with the Brand Studio purchase for the first 12 months. Quarterly refinement is optional, billed at the start of each quarter, and sits outside the project total.
How it works
Clear Phases.
Phase 01 · Weeks 1–3
Discovery and Brand Refresh
We review your positioning, audiences and content with you, agree on the new sitemap, and refresh the brand identity. We also settle the content calls: which old posts stay, how the Cleveland pages consolidate, and where the private equity message lives.
Phase 02 · Weeks 4–8
Templates and Website Design
We deliver the brand templates and design the site's key pages, starting with the homepage, a solution page and an Insights post, then extend the system across the remaining templates. You review and approve each round before we build.
Phase 03 · Weeks 9–13
Webflow Build and Migration
We build the templates and collections in Webflow, import and clean the 97 posts, move team, jobs, case studies and solutions into the CMS, and reconnect HubSpot forms, Meetings and tracking. We collaborate with you on updated copy as pages come together.
Phase 04 · Weeks 14–16
Launch and Handover
We set up and test about 150 redirects, check metadata, structured data, accessibility and speed, and run full QA across devices. After launch we train your team to publish and edit in Webflow and monitor search performance through the transition.
That's the whole proposal: the diagnosis, the plan, the price and the dates. The rest of this page covers who delivers it.
Part two
Who delivers it
Why this work is worth the investment, what we've produced for other clients, and the people who would do it.
Why it matters
A Website Is Not a Brochure.
It Is Infrastructure.
It is the one asset that works every hour of every day, in front of every prospect, before anyone from your team gets involved. When it is built well, everything downstream gets cheaper.
It decides whether you are considered.
Most buyers form a judgment about your credibility in seconds, long before they speak to sales. A site that looks dated or says what everyone else says quietly removes you from the shortlist, and nobody tells you it happened.
It lowers the cost of every campaign.
Ads, content, email and social all land on the same pages. Improving conversion once improves the return on every channel at the same time, which is why a rebuild usually pays for itself in media efficiency.
It determines whether you get found at all.
Search rewards structure, speed and depth. So do the AI assistants your buyers now ask first. Both read the same thing: a site they can actually parse, or one they skip.
It sets your team's speed.
When publishing takes three weeks and a developer, marketing stops shipping. When it takes ten minutes, the site keeps improving after launch instead of decaying until the next redesign.
Outcomes backed by numbers
What “Built Well”
Actually Returns.
Four different clients, four different problems. Every figure below is published on our own outcomes and case study pages.
Citation growth across local and industry directories
AO Office
Increase in conversions in year one, cost per conversion down 66%
Van Aken District
Increase in form fills and phone calls
BLC Roofing
Increase in organic social traffic
GHC Living
The work
The Work Behind the Numbers.
Every piece here was designed, built and launched by the same team that would do yours. No handoffs to junior staff, no outsourced development.
The platform
Built on the Same Platform
as the Big Fish.
We build on Webflow, the platform behind some of the largest marketing sites on the web. You get their infrastructure without their headcount.
Organizations building on Webflow
Conversion lift on Greenhouse's demo request pages
Reduction in development time at Amazon Ads
New pipeline generated post-site-launch
Platform figures above are published by Webflow in its own customer stories. Company names are their trademarks, shown to indicate the platform they build on.
Built by a Team Webflow Vouches For.
BrandDog is a Webflow Certified Partner. Webflow reviews an agency's work and credentials before granting the title, so the team building your site is one the platform itself stands behind.
Capabilities
Everything the Site
Needs to Perform.
One team covering strategy through launch, so nothing falls between an agency and a freelancer.
Websites
Full custom builds on Webflow, designed around your buyer's decision and wired to a real CMS.
Landing pages
Campaign-specific pages built to convert, typically live in one to three months.
SEO setup
Technical foundations, metadata, internal linking and redirects mapped before launch.
AEO setup
Answer engine optimization: schema and structure so AI assistants can read and cite you.
Accessibility optimization
ADA and current web standards handled as part of the build, not bolted on afterward.
Performance optimization
Speed treated as a conversion lever and a ranking factor, because it is both.
Analytics setup
Goals, events and conversion tracking configured so you can see what is working.
Brand & messaging
Positioning, narrative and page-level messaging, the part that makes the site distinct.
Team training
A working session so your marketers leave confident publishing without us.
The pack
The People on
Your Project.
You work with the same people from the first call to launch day, and they stay on call after. No layers of red tape, no junior team taking over once the contract is signed.
Leticia Medeiros
Senior Web Builder
Eliana Sosin
Account Manager, Branding and Web
Fer Medeiros
Director of Production
Zack Waldroup
Director of SEO, AEO & Ads
Matt Soble
Owner / Founder
Matt Lint
Senior Marketing Strategist
Low risk
We Take On the Downside.
60-day money back
If it is not feeling aligned in the first 60 days, we end the engagement and you pay only for work completed.
No long-term lock-in
Clear opt-out points at every phase. Stability without a contract trap.
Transparent pricing
The number is on this page, not after three discovery calls. One round of revisions is included at every phase.
Next steps
If This Makes Sense, We Start Monday.
Approve below and the contract and first invoice go out the same day. If you would rather talk it through first, thirty minutes is enough.
