We lose to national players because we look smaller than we are.
Supply chain and value analysis committees compare you on price when nothing sets you apart.
For companies that sell into health systems
The 90-Day Category Leader System.
For service and technology companies that sell into health systems and lose deals they should win because their brand hasn't caught up to their work.
Your work wins customers.Your brand loses deals.
Almost every deal comes from referrals and the founder's relationships.
Growth that runs through one person caps revenue and lowers what the company is worth.
Every health system stakeholder hears a different story.
IT, clinical, supply chain and finance each need a reason to say yes. Most vendors give them one generic deck.
The Outcome
Win on Value, Not Price.
- Bigger health system contracts, won on the strength of your story and proof.
- A growth engine that keeps producing without the founder in every deal.
- A brand operating system your in-house team runs, so every campaign ships connected and on-brand.
- A company that looks as strong as it performs, to buyers, recruits and future investors.
The Brand Operating System
One System. Every Campaign Connected.
We don't hand you a logo and a folder of files. We build an integrated brand operating system that connects your website and all production work, so your in-house team can launch connected campaigns with prompt-based design on a professional foundation.
Website and landing pagesWebflow components your team assembles
Print and sell sheetsLocked templates for every service line
Trade show boothsBackdrops, counters and handouts
The core
Your Brand Operating System.
- Messaging, stakeholder stories and approved claims
- Design tokens: color, type, layout rules
- Template library across print, web and events
- Prompt library and AI workspace tuned to your brand
RFPs and proposal decksBuilt from the same story and proof
Email and LinkedInCampaign sequences that match the site
Recruiting materialsCareers page and job posts on-brand
Prompt-based design
Describe It. The System Builds It On-Brand.
Sell sheet
Pitch deck
Landing page
Trade show booth
Your team types
Sell sheet for our specimen courier service, written for health system lab directors. Lead with same-day turnaround and include the new ROI stat.
- Uses your approved headline and claims
- Pulls from the sell sheet template
- Matches the landing page and booth for the same campaign
Example output
Start Here
The Buyer's-Eye X-Ray.
See your company the way health system buying committees do, and put a dollar figure on the gap, before you spend a dollar fixing it.
Fee credited in full toward the 90-Day System- Interviews with 5 to 8 health system customers and 2 to 3 prospects who chose someone else
- A map of your buying committee and where deals stall: IT security, supply chain, clinical, finance
- Side-by-side comparison with the 3 competitors you lose to most
- A score against a national competitor, the way an RFP panel or value analysis committee would score you
- A review of what buyers find when they research you online
- An estimate of what you lose to missed deals, stalled pilots and discounting
- A findings presentation with a prioritized fix list
The Core System
Eight Builds. One System Your Team Runs.
Each build answers a problem health system vendors tell us about in their own words.
Bonuses
More Proof. More Reach. More Support.
The Proof Vault.
Health systems won't let us use their names, and we have no case studies.
4 to 6 case studies in named and anonymized versions, ROI one-pagers for finance and supply chain, and approval templates that make it easy for health system legal teams to say yes.
The 90-Day Page-One Sprint.
When health system buyers search for what we do, they find our competitors.
Stakeholder search research, technical fixes, 6 to 8 priority pages, 4 buyer-question articles, directory cleanup, earned links and a plain-language monthly report. We promise the work and the reporting, not a ranking.
The Talent Magnet Kit.
We can't hire the technicians, engineers and specialists we need.
A careers page, employer story, job post templates and employee content, built from the same brand work.
The Category Leader Advisory Hour.
Once the agency is done, we don't know how to get the most out of it.
A private 60-minute session every month with the BrandDog team. You set the agenda, we review real work together, and you get a written summary with next steps. Included for 12 months.
After Year One
The Always-Current Program.
Keep your brand and sales tools sharp for $22.5K a quarter. The scope is fixed each quarter, so there is no retainer creep.
- Brand OS refresh: up to 10 new or updated templates each quarter
- One connected campaign kit and up to 2 new landing pages each quarter
- Sales kit and RFP library kept current, plus a quarterly leadership review
- The monthly Advisory Hour continues
Investment
Three Ways In. One Clear Choice.
Every tier starts with the $15K Buyer's-Eye X-Ray, credited in full. Each is priced well below what the same work costs bought piece by piece.
Category Leader Plus.
$240K
Market value about $570K
Everything in Category Leader, then BrandDog runs it for 2 quarters and extends it to your sub-brands.
- Everything in Category Leader
- BrandDog runs campaigns and outreach for 2 quarters, with weekly working sessions
- Sub-brand kit: up to 2 sub-brands or service lines, each with its own landing pages
- Proof Vault, up to 4 RFP rebuilds and a leadership LinkedIn program
- First 2 quarters of Always-Current, plus 10 qualified meetings by day 180
Category Leader.
$150K
Market value about $340K
Brand, sales tools and pipeline in 90 days. Your team runs it, backed by the Pipeline Promise.
- All 8 core builds, in full
- First 30 Days Win Plan, including stalled deal reactivation
- Page-One Sprint, Talent Magnet Kit and 12 months of Advisory Hours
- 90-Day Launch Promise and Pipeline Promise
Foundation.
$95K
Market value about $165K
A brand, website and toolkit that look as strong as your work. For teams whose sales already work.
- Positioning, brand refresh and website rebuild
- Brand Operating System and RFP Win Kit, lite versions
- 3 Advisory Hours and the 90-Day Launch Promise
- Upgrade within 6 months with the full $95K credited
Paid in three milestones: 40% at signing, 30% at day 45, 30% at launch. The X-Ray fee comes off the first payment.
| What's included | Plus$240K | Category Leader$150K | Foundation$95K |
|---|---|---|---|
| Buyer's-Eye X-Ray, fee credited | Yes | Yes | Yes |
| First 30 Days Win Plan | Yes | Yes | No |
| One-Sentence Advantage | Full | Full | Full |
| Enterprise-Grade Brand Refresh | Full | Full | Full |
| Brand Operating System | Full, with campaign kits | Full, with campaign kits | Lite: 8 templates and AI workspace |
| RFP Win Kit | Full, with answer libraries | Full, with answer libraries | Lite: deck, 2 sell sheets, proposal |
| Rank-Safe Website Rebuild | Full, 4 stakeholder pages | Full, 4 stakeholder pages | Up to 12 pages |
| Relaunch Moment | Full | Full | Announcement only |
| Rep-Ready Bootcamp | Yes | Yes | No |
| Founder-Free Growth Engine | Yes | Yes | No |
| 90-Day Page-One Sprint | Yes | Yes | No |
| Talent Magnet Kit | Yes | Yes | No |
| Category Leader Advisory Hour | 12 months, plus weekly sessions for 6 months | 12 months | 3 sessions |
| Who runs campaigns after launch | BrandDog, for 2 quarters | Your team | Your team |
| Live RFP or proposal rebuilds | Up to 4 | 1 | No |
| Leadership LinkedIn program | 6 months, up to 2 leaders | No | No |
| Sub-brand landing pages | Up to 2 sub-brands, 3 pages each | No | No |
| The Proof Vault | Yes | No | No |
| Always-Current Program | First 2 quarters included | Optional | Optional |
| 90-Day Launch Promise | Yes | Yes | Yes |
| Pipeline Promise | 3 to 5 meetings by day 60, 10+ by day 180 | 3 to 5 meetings by day 60 | No |
After year one, the Always-Current Program keeps everything current for $22.5K a quarter, with a fixed scope and a 4-quarter minimum.
Guarantees
We Carry the Risk.
You've been burned by agencies before. Here is what we put in writing.
The 90-Day Launch Promise.
Launched in 90 days, or we keep working at no extra cost until it is.
- You approve every major deliverable, or we redo it
- Leadership review built into every step, so there are no surprises
The Pipeline Promise.
Qualified meetings from your stalled deal reactivation by day 60, or we keep running the campaign at no cost.
3
qualified meetings
for a list of 20 to 39 stalled or inactive prospects
20 to 39 prospects
40 or more
A qualified meeting is a scheduled call with a decision-maker or influencer at a health system or hospital that fits your ideal customer profile. Your side: a list of at least 20 prospects by day 14, messaging approved within 5 business days, and reps who follow up within 2 business days.
Selected Work
Healthcare Brands, Built to Win.
A sample of healthcare brands we've positioned, refreshed and launched with this system.
01Health technology
VitalChat.
From pilot to contract.
The problem
An earlier rebrand didn't land. The company lost brand equity and needed to rebuild market trust fast.
The idea
Own the position as the best way to get more out of the technology health systems already have in the room.
Outcomes
$131M
Joint pipeline built with deployment partner Re-Sources
4,000
Cameras in a system-wide University Hospitals deployment
3,000+
Unit pipeline across new health system pilots
15
Patents behind the platform
Company-reported figures, 2026.
“The biggest change was inside our own team. Every rep now knows exactly who we build for and why we win, and they say it the same way in every health system meeting.”
Ankit Patel, CEO, VitalChat
02Lab services
MES.
A reputation that outgrew its brand.
The problem
An established company with deep health system relationships and a brand that hasn't kept pace with its work.
The idea
Let the brand catch up to the reputation, without losing what already works.
Outcomes
4x
Growth in sales pipeline
+40%
Year-over-year revenue growth
4,000+
Labs and clients served nationally
MSA
Master service agreement landed with Ohio State University
Company-reported figures, 2026.
“Our technicians were always the best part of MES. Now the brand says it before we walk in the door, and we're competing for bigger lab contracts than ever.”
Keith Shedlebauer, General Manager, MES
03Healthcare partner
Re-Sources.
Proof buyers can trust.
The problem
A partner brand building the proof and presence to compete for larger health system work.
The idea
Make every result usable, even when health systems won't be named.
Outcomes
500%
Pipeline and revenue growth over 2024
200+
Endpoints deployed at University Hospitals Lake West
90 days
To move a partner platform into two health systems, work that usually takes vendors 12 to 18 months
60–80%
Growth in sales and technical team
Company-reported figures, 2026.
“Health systems buy from partners they trust. Our brand finally looks like the partner we've been all along, and doors that used to take a year to open are opening in a quarter.”
Jake Brousek, General Manager, Re-Sources
FAQs
Questions You'll Ask.
Next Step
Start With the X-Ray.
Find out what your brand is costing you in health system deals, then decide what to fix. The fee counts toward the full system.